He even claimed it was “a most wonderful invigorator of sexual organs." You heard it here first: Coke makes your junk better. Pemberton was quick to seize on this opportunity by marketing Coca-Cola as a medicine, treating and preventing everything from indigestion to malaria. Pre-Google society was shockingly dumb and easily wowed by things like bubbles, so they assumed carbonated water was better for you than stupid tap water. Related: The 6 Most Surprising Ways Alcohol Is Actually Good for You 12 Then It Was Sold As Medicine Pemberton was ever adaptable: Soon after he started selling his coca wine, the Georgia county where he lived outlawed alcohol consumption, so he simply replaced the wine with a sugar syrup, changed the name, and created the slogan “Coca-Cola: The temperance drink.” Keep in mind that it was still totally cocaineful, and even now, Coca-Cola contains tiny traces of alcohol as a natural byproduct of its manufacturing processes. If you can right now, please consider supporting our work with a donation so we're ready for the hard work ahead.13 Then It Was Sold As An Alternative to Alcohol It's a pivotal moment for our democracy, accountability, and so much more-but you already know that, you just read a Mother Jones article. You're busy, so we'll keep this short: We need to raise $325,000 over the next month to help fund the hard-hitting, fiercely independent reporting you get from us. If you can right now, please consider supporting our work with a donation so we're ready for the hard work ahead.
Most evil: Coke (There’s a reason the parody video has more YouTube views than the actual ad.)īy signing up, you agree to our privacy policy and terms of use, and to receive messages from Mother Jones and our partners. Pepsi: “We firmly believe companies have a responsibility to provide consumers with more information and more choices so they can make better decisions,” PepsiCo CEO Indra Nooyi wrote in a PR essay that appeared in one of the country’s most respected annual reports on obesity.
Critics responded with a parody video that ends with the exhortation: “Don’t drink Coke.” Most evil: Pepsi (At least Coke used its Polar Bears to draw attention to global warming.)Ĭoke: Its ad (above) about fighting America’s obesity epidemic may have actually contributed to the problem by spinning Coca-Cola products as components of a healthy lifestyle. Pepsi: Pushes an alternative image of Santa as a party dude who secretly drinks Pepsi when he’s on summer vacation at the beach. Photoillustration by Matt Connolly.Ĭoca-Cola Coke: Coca-Cola ads that first appeared in 1931 in the Saturday Evening Post and other national magazines popularized the modern image of Santa Claus as a pudgy guy dressed in red. Ring: James Steidl/Shutterstock Coke: Elsie esq./Flickr Pepsi: MPD01605Flickr Gloves: OZaiachin/Shutterstock.
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